Hiring and recruiting can be a daunting task, and it can also cost your practice a pretty penny. According to many in the industry, recruiting can cost upwards of $3,500 in turnover costs for even an $8 per hour employee. Cold recruiting has often been the way of the industry, but why not leverage your existing staff to find new employees? In this blog, we’ll discuss a few ways that you can utilize your existing team—even rewarding them—for referring potential candidates to your practice.
Internal referral programs to find warm leads
Referral programs can be an excellent way to encourage employees to suggest new hires for open positions. Referred candidates also take less to onboard and hire, with some studies showing it only takes 29 days to hire a referred candidate as opposed to 39 days for a cold hire and recruitment process. With a robust employee referral program that can connect your employees to potential candidates they know, you can evaluate their skill set and have a person to turn to for their recommendation. The best programs offer rewards, so include items like gift cards, bonuses, and more to truly incentivize your staff!
Encourage employees to provide testimonials online
Seeking employee feedback is always beneficial—as companies with regular employee feedback have a 9% lower turnover rate. However, receiving feedback in the form of testimonials can be powerful for your practice. Reviews from your employees will help with recruiting as they will demonstrate the experience your future employees can expect if they work for you, too. One suggestion from Glassdoor says that new hires—or anyone for that matter—should leave feedback within the first three months on the job to help improve company culture and show potential candidates what their experience might be. Leaving this on platforms like Glassdoor or other employee networking sites can be highly beneficial while curating a public reputation for your practice and its staff environment.
Employee ambassadors at recruitment and networking events
Finally, one of the best ways to leverage your existing staff is to use your employees as brand ambassadors. As the staff who works for you, what better way to market than to have them share their experience? Brand ambassadors can help communicate the company vision and promote your company and your open positions. Whether on social media or at major hiring events, your employees can speak to the value of the job opportunity. Advocacy for open jobs and your brand from your employees matters the most because it is genuine. Potential employees who visit your booth at a job fair, for instance, will trust the employee because their passion for the company is a must if they are a brand ambassador. This word-of-mouth marketing can empower your business and connect you with people who will fit right into your company culture.
Find new ways to recruit employees for your practice
Recruiting new employees does not have to be difficult, but you can do it in a cost-effective way. You can quickly connect with the right people and find new candidates by utilizing your existing staff and allowing them to represent your brand. Using referral programs with rewards, brand ambassadors, and even employee testimonials can do wonders for your recruiting efforts, finding you the perfect people to fill your open positions. Hence, your practice continues to run smoothly and efficiently.
